Paleoblogging
Most popular blogs, like most popular media, regardless of genre, spend 99.9% of their time reacting to and arguing about something that's just happened, or is about to (maybe) happen. Jason's aesthetic has always been different, because he's always been just as excited about older things that have just been uncovered or rediscovered, marvelous objects and ideas in weird corners of the web that nobody's paid attention to, or that have only just made the transition from analog to digital to become part of the web conversation.
Last year, I called this approach "paleoblogging." Like paleontologists, paleobiologists, paleographers, and paleoarcheologists, Paleobloggers dig up blogworthy material from the past to see what makes it tick.
(popular vs valuable)
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