weak signals

Cartolina iPhone app: the +1like button of postcards

The Cartolina iPhone app is all about sending brief but beautiful messages to your friends. A Cartogram is a gorgeous alternative to a plain email or text message - choose from the selection of designs, customize your message and send. For any occasion!

Pretty-up someone's inbox with a Cartogram from the Cartolina iPhone app.

The Cartolina app supports multiple languages, allows you to send to multiple recipients and includes a customizable calendar. Automatic reminders from the calendar mean you'll never miss another birthday! There's nothing else like it in the app store.

via cartolina.com

(more aesthetic messages, more quickly. +1like reduced the task of crafting an actual comment into a press-button indication that you were in fact thinking of them - this reduces the task of crafting a postcard into the task of crafting a text message)

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cmp.ly's formatted URL's indicate link source/disclosure at-a-glance

Posted by Kyle Cameron Studstill

We were recently introduced to CMP.ly, a service by which to transparently disclose your connection (if any) to the content you publish. CMP.ly aims to provide bloggers and advertisers with a set of easily identifiable disclosures and codes that can be used to identify any material connections in blog posts, tweets or other communications. The service can be used by accessing CMP.ly’s (free) standard disclosures, signing up for a CMP.ly account to use and manage custom disclosures, or by joining an existing marketing campaign. The service also presents an opportunity for advertisers to manage disclosures across multiple brands and campaigns, to maintain audit trails of the disclosure process.

CMP.ly exists in response to the Federal Trade Commission (FTC)’s revised Guides Concerning the Use of Endorsements and Testimonials in Advertising – these now include blog posts, word of mouth campaigns and even Twitter messages. If a blogger or writer is reviewing or endorsing products and were given products or compensation relating to those posts, they must disclose those relationships.While the revised rules took effect on December 1, 2009, there was previously no established structure or format for disclosures to follow, and no simple way for advertisers to manage and monitor the disclosures for their campaigns. CMP.ly’s solution includes a free public disclosure engine that allows anyone to disclose based upon their specific situation.

CMP.ly is meant to increase transparency at a time when brand conversations take place between both individual consumers and fans – and between professionals with a sometimes vested interest. The service is one step towards ensuring that some of those conversations – and particularly reviews and recommendations – are published with sincerity and authenticity regarding the writer’s relationship to the brand.

CMP.ly